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Creatable, Not Erasable — Trans Empowerment Project
Active Campaign · #CreatableNotErasable

Creatable,
Not Erasable

Mattel called their doll line "Creatable World." They're also still paying J.K. Rowling royalties. We're asking them to live up to their own word.

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The contradiction

You called it Creatable World. Prove it.

Mattel launched a gender-inclusive, nonbinary doll line to celebrate kids like ours. At the same time, their Harry Potter licensing deal sends royalties to J.K. Rowling — a person who has spent years and millions of dollars working to strip trans people of our rights, our healthcare, and our safety. These two things cannot coexist.

✅
Gender-inclusive doll line Mattel created a nonbinary doll designed to celebrate all kids. That's real. We see it.
vs
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Harry Potter license = Rowling royalties Every HP product sold sends money to an author who funds legislation against our community.
Background

Why we're asking Mattel to drop the Harry Potter license

J.K. Rowling has been one of the most publicly visible and financially influential voices pushing anti-trans policy around the world. She has donated to and publicly championed organizations in the UK that work to remove legal gender recognition for trans people, restrict trans healthcare access, and eliminate trans-inclusive protections in spaces like sports, healthcare, and housing.

When Mattel sells Harry Potter products — toys, games, figures — a portion of that revenue flows back to Rowling as royalties. Mattel's licensing arrangement means that buying an HP toy is, at least in part, funding a campaign against our community.

Meanwhile, Mattel holds a Corporate Equality Index rating from HRC and has explicitly marketed their Creatable World doll line as a statement in favor of gender inclusivity. That's a genuine action worth acknowledging. But it's impossible to square with the ongoing HP license.

We're not asking Mattel to be perfect. We're asking them to stop doing one specific thing that directly contradicts what they claim to stand for.

The record

What Rowling's money has funded

This isn't about fiction or opinions. Here's some of what the royalties from Rowling's work — including Harry Potter — have made possible:

£70,000+
Donated to organizations working to repeal the Gender Recognition Act in the UK and restrict legal protections for trans people.
Major donor
Significant funder of the campaign group LGB Alliance, which actively lobbies against trans inclusion in healthcare and legal recognition.
Platform
Has used her global platform and personal website to amplify and legitimize anti-trans framing, influencing media coverage worldwide.
Legislation
Advocates publicly against trans-inclusive policies in schools, sports, and healthcare — work that has impacted policy debates in multiple countries.
Our demand

One ask. One company. One decision.

We're asking Mattel to end their Harry Potter licensing agreements. Not forever, not everything — just this one deal that sends money to someone who actively funds harm against our community.

01
End the HP license
Mattel can choose not to renew or to terminate their Harry Potter licensing agreements. Other major licensors have made similar choices when confronted with brand contradictions.
02
Issue a public statement
Acknowledge the contradiction. Tell your community — including the families who bought your gender-inclusive doll line — where you stand.
03
Put money behind the words
Commit the revenue that was going to HP licensing toward LGBTQ+ youth organizations and trans community support. Back up the Creatable World ethos with real dollars.
04
Respond to this petition
Right now, Mattel is silent. Thousands of your customers are asking a direct question. We'd like a direct answer.
Take action

Three ways to make this happen

We're at 200 signatures. We need 10,000. Here's how you can help close that gap:

✍️
Sign the petition
30 seconds. Your name on a growing list of people telling Mattel that their silence has consequences. Every signature matters — especially the next 800 that get us to 1,000.
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Share with 3 people
Not a broad post — a direct message to 3 people who would sign if you asked them personally. Group chats count. Texts count. That's the fastest way to grow this.
Share this page →
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Become a captain
Commit to getting 10 signatures from your own circle by May 25. We'll give you a tracking link, ready-to-send copy, and support. If 80 people do this, we hit 1,000.
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